A Community Is Not a Tribe
Seth Godin popularized the term ‘tribe’ as a business analogy in his book, ''Tribes, we need you to lead us''. In the book he convinces us that in a progressively connected world one needs to...
This Is the Era of Digital Communities
Today’s consumers are no longer passively digesting marketing content. In this post we will talk about the kind of professionals most small or enterprise companies lack.