Build Viral Relationships with Communities

We have over a decade of experience building social learning communities from the ground up and scaling to millions of community members. It's hard work, but it doesn't have to be.

Community Strategy

Ecosystem Planning & Development
Community Automation
Moderation and Engagement

Community Implementation

Launch or Restructure
Support & Automation
Campaigns & Promotions

Community eLearning

Social Learning Strategy
Virtualization of Knowledge
Online and Offline Events

Community Strategy & Services

We transform your brand into a relationship with the use of cutting edge techniques and the latest technology.

Virtualize Expertise

Virtualize your knowledge while building strong relationships with your customers.

Boost Revenue & Growth

Apply a powerful community building formula that places word of mouth and conversions on autopilot.

Increase Relevant Content

Multiply your community’s content without having to create more of it.

Automate Community

We apply technical intelligence to deepen your customer relationships and and increase referrels.

Nurture Existing Audience

WOW your customers and significantly improve their lifetime value while inflating your revenue.

Community Webinars and Events

Tap into our genius processes and systems that have served the biggest brands in the world.

Let's Build Your Social Learning Empire

What sets Dennis apart is that we don’t shove all our eggs into one basket. We fuse a number of smart concepts into one effective method.

Meet the Founder

Photo of Dessi Popova

Dessi Popova | Community & Leadership Strategist | Mentor

 

I’m Dessi, and I’m changing the way people learn and network online, giving digital entrepreneurs and businesses the ecosystems, connections, tools, and know-how they need to create unbreakable social learning empires. To make this happen I use a Viral Relationship Strategy that I invented after a decade of testing and innovation.

 

I helped an online academy build a 200k member community from scratch using this strategy. The business used the same approach in 19 different markets to reach over 7 million members. The Viral Relationship Strategy even had community members live streaming with 500 of viewers on average per coaching. The business also used the same strategy internally to build a team of over 1000 people that worked directly with the members building this massive digital world. This strategy was directly responsible for millions of monthly revenue and saved millions on advertising and customer support!

 

Another client with an existing community of 300k grown 100% organically used this same strategy to nurture their members and VIP customers. They were able to delegate all of the responsibility of running the community to the highest spending VIP customers by dubbing them super ambassadors and giving them ownership of separate communities. The result? Over $1M in sales! All thanks to the Viral Relationship Strategy.

 

A growing career consultancy needed to support and nurture their local communities with their online community. So they decided to use the Viral Relationship Strategy. It created brand advocates, popularizing the community across global tech seminars, live events, webinars and conferences. The Viral Relationship Strategy fueled the launch of their own social media platform. It was even responsible for their first virtual job fair with Time Inc.  Within 6 months, the viral relationship strategy had aligned their entire company with their external communities, increasing their social media engagement by 300%, lead gen by 100%, and tech market penetration by 150%!

 

It works especially well for e-learning and coaches, courses, memberships, recurring business models like a monthly service provider, or even physical products. And now, Dennis Communities is implementing the same strategy for a limited number of Facebook/LinkedIn Groups and private platforms…

Dennis is all about innovation.

Today, I have helped brands scale and sustain high ROI across multiple markets. The largest of them reached over 7 MILLION community members.
Dessi Popova - Founder
Work with Dessi

Featured Articles

Dennis Community. Transforming the world into a smarter, savvier place – one community at a time.

Social Media Manager vs. Community Manager

There is an ongoing debate. Most of the job descriptions out there are confusing the roles of social media manager and a community manager.

A Community Is Not a Tribe

Seth Godin popularized the term ‘tribe’ as a business analogy in his book, ''Tribes, we need you to lead us''. In the book he convinces us that in a progressively connected world one needs to...

This Is the Era of Digital Communities

Today’s consumers are no longer passively digesting marketing content. In this post we will talk about the kind of professionals most small or enterprise companies lack.

Testimonials

When Dessi looks at the Internet, she sees ways for people to come together through new processes that the ordinary eye simply does not see. This is someone with tremendous innovative creativity. I encourage you to get involved in the Dennis project, and I really encourage you to get to know Dessi.
David Edelstein - Communication Coach & Harvard Alumni

Dessi is a great communicator who is curious about others, non-judgemental and open to new ideas. She managed to create a community from the ground up by finding the right people and being a great motivator for each of them. Dessi build a strong (and deserved) reputation as someone with a vision and diligence. Many times her ability to work under pressure inspired me to push my abilities and create something better.
Georgi Nikolov - Entrepreneur

Dessi was instrumental in driving community and user growth for our start-up recruiting platform. Her efforts tripled our brand's growth across major social channels and lead to 100% gen market increase and 150% tech vertical increase in just six months.
Denise Angarola Fernandez - Senior Marketing and Business EQ Leader * B2B & Consumer Tech & Mobile * Global Brands

Dessi is a unique character, someone who makes an impact and leaves a thorough impression behind at any project she gets involved in.
Sebastian Kuhnert - Executive Manager in Online Education & Internet Media

I was consistently impressed by Dessi's drive, her knowledge of social media and player engagement and her ability to run a social casino application virtually on her own.
Blair Aronson - Director of Operations at NYX - USA

Latest Posts

We understand the success secrets of the world's most successful digital communities and bravely share them with our readers.

The Building Blocks of an Online Community

Strategize & Execute: Create a simple strategic and execution plan on how to develop your digital community. What’s at the core of your […]

Social Media Manager vs. Community Manager

There is an ongoing debate. Most of the job descriptions out there are confusing the roles of social media manager and a community […]

A Community Is Not a Tribe

Seth Godin popularized the term ‘tribe’ as a business analogy in his book, Tribes, we need you to lead us. In the book, […]

This Is the Era of Digital Communities

Today’s consumers are no longer passively digesting marketing content. In this post, we will talk about the kind of professionals most small or […]